PRSSA
I am a member of PRSSA, Public Relations Student Society of America.
A team of students and I established a communications campaign to promote a developing BYU club U.P., Understanding Pornography. The opening event for the rebranded club sponsored Fight the New Drug, a nationally recognized organization taking an academic approach to understanding the detriments of pornography.
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| Flyer for the event. |
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| Flyer for the event. |
Press Release for the event:
For Immediate Release
October 22, 2012
Contact Information:
Tanner Pearson
(603) 493-5074
STUDENT CLUB
REORGANIZED TO TAKE A STAND AGAINST PORNOGRAPHY
PROVO, October 22, 2012—At 4p.m. on November 8th
in the JSB Auditorium, U.P. will present the first discussion to stop the
one-year silence about a taboo topic on campus; pornography.
U.P., Understanding Pornography, is a BYU student-run club
led by Ryan Spille, a student majoring in Psychology. Two years ago, this club
was known as S.T.O.P.-Students that Oppose Pornography. It originated to help
students come to understand the harmful effects of pornography. However, the
club had a difficulty getting off the ground.
Spille recently with a group of twenty peers, revived the
old BYU club to help fellow students become more educated regarding the
commonality of pornography and how to lend support to those in need.
“I think most people that go to BYU already know you
shouldn’t look at pornography,” Spille said. “So we didn’t just want to restart
up a club that went around telling people to stop looking at it.”
Instead, the club plans to take a new approach using
research to address this issue.
“The field of neuroscience is a field that’s on the verge of
some major breakthroughs,” Spille said. “There’s still a lot to learn in this field,
but the purpose of U.P. is primarily to educate and to encourage further
research in this field.”
The kick-off meeting will host a global, non-profit
organization Fight the New Drug (FTND). For the past four years, FTND has
outreached to individuals all over the country regarding the new research done
emphasizing the harmful effects of pornography. This club has received national
and international recognition for their efforts. Just last week they were
featured on ABC Nightline News.
Although they have traveled around the country, this will be the first time
FTND addresses BYU’s campus.
When asked what it was like to be a member, Vice President
Betze Halasima said it was empowering.
“I have always wanted to do something about pornography,”
Halasima said. “I have always felt helpless not knowing what I could do to get
involved.”
Halasima began her fight against pornography by joining
FTND. She then teamed up with Spille to establish a group similar in purpose
located on campus to educate students about pornography because everyone is
involved, not just the abuser.
To inform students about this kick-off meeting, U.P. will
advertise the week of October 31st-November 7th, the same
week as WRAP week—White Ribbon Against Pornography. In order to attract students to come to the
meeting, white ribbons, flyers and other promotional efforts will cover campus’
newsfeed to encourage students to attend the meeting.
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*U.P.
(Understanding Pornography) A small group of students and I recently created a
campaign to rebrand and develop this BYU club, to further the efforts of a
nationally and internationally esteemed non-profit organization combatting
pornography, Fight the New Drug.
Bradley Public Relations:
I am a member of Bradley Public Relations, a student firm at BYU.
Studies Weekly--look at powerpoint!!!
Video News Release in St. Louis:
Results:
•Received 89 media hits
•Potentially reached at least 12.1 million
people
•Four categories: broadcast videos (12),
broadcast articles (8), print/online (58) and other (10)
“[Bradley PR] exceeded our
expectations by implementing the strategic plan exactly as it had been
conceived … offered many creative suggestions that
we implemented. I know for certain that this work required them to work many
more hours than planned but there was no lack of
resolve from them.”
- Ed Rickers, CEO
of Studies Weekly
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